TikTok is as much about music as it is about vertically aligned videos. A recent patent filing indicated that the popular social media platform may soon have its own music app to compete with Apple Music and Spotify.
As Insider spotted, TikTok company ByteDance has filed for the “TikTok Music” trademark through the United States Patent and Trademark Office. Submitted in May, details accompanying the app include providing an app where people can “buy, play, share, download music, songs, albums, lyrics”. The list also covers the ability to live stream audio and video content. Along with the US trademark application, Insider also reported that ByteDance filed a similar application in Australia last November.
While there’s been no official word from TikTok about a standalone audio app yet, ByteDance has already waded into the music market in several regions. Resso, a music streaming app from the same company, is live in Brazil, India and Indonesia, where it has more than 40 million monthly users. In these regions, TikTok redirects users to Resso to listen to full songs featured in TikTok videos.
Podcasting is another area where a potential application for TikTok Music could disrupt the streaming market. Verge reporter Ariel Shapiro mentioned that a recent partnership with podcast company Acast has resulted in podcasts appearing on Resso, which could be transferred to TikTok’s music app.
If TikTok Music does indeed come to fruition, it could shake up the current dynamic of music streaming. Recent research shows how far TikTok is ahead of YouTube among younger users, while Instagram continues to follow trends set by popular app ByteDance. A hallmark aspect of TikTok is the ability to use licensed music clips in videos, serving as a major form of discoverability. Alternatively, it also helps people rediscover classics like dreams by Fleetwood Mac – all thanks to a man drinking cranberry juice from a bottle while skateboarding.
While TikTok continues to have serious question marks over data issues, many of its users aren’t too fazed. It is this loyalty and the continued popularity of the app that will make a future TikTok Music app a major player in the streaming market.
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