The latest Apple Music beta contains references to an unreleased “Apple Classical” music app.
This decision is not too surprising, considering that Apple bought Primephonic last year. Primephonic’s search and browse feature was designed to display classical music. At the time, Apple said the best parts of Primephonic would be integrated into Apple Music, giving subscribers a better experience.
Apple has also teased a new Apple Music app dedicated to classical music for 2022.
This app would combine Primephonic’s user interface and classical music display optimization with Apple Music features like lossless and spatial audio. We’re only two months away from 2022, but it looks like Apple is planning to deliver on its promise to classical music fans (unlike Spotify HiFi, which is still missing).
9to5Google discovered some references in the latest Android beta for the Apple Music app. These lines of code seem to suggest that Apple’s next classical music app might just be called “Apple Classical.” The code string found is in reference to open a compatible track in the optimized service – which does not yet exist.
MacRumors also points out that Apple recently advertised a job for a UX designer. This job description indicates that the position would involve working on a standalone music application. The applicant must “provide UX expertise and new insights specifically for Primephonic” to design a distinct experience for classical music that incorporates the “visual, auditory and haptic” aspects of the design.
This job posting also suggests that the Primephonic brand will persist in one form or another. Possibly as a subsection of the service under Apple Classical. Apple has made inroads to highlight its music-centric approach. Earlier this week, Apple acquired AI Music. It’s a music startup that uses artificial intelligence to generate custom soundtracks and adaptive music for any situation.
Meanwhile, Spotify announced last year that its HiFi level would arrive at the end of 2021. We have yet to see more information about it, and so far Spotify does not know when the new level could happen.