Apple buys Primephonic, plans to launch own classical music app in 2022

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Apple announced Monday the acquisition of the classical music streaming service Primephonic and the launch of an application dedicated to the genre.

Apple did not disclose how much it paid for Europe-based Primephonic, which confirmed that it is now part of the iPhone maker’s music department.

“We felt compelled to develop a streaming service that was really classic – so that’s what we’ve been doing for the past three years,” the Primephonic team said in the post.

“But to fully realize the next phase of our mission, we must bring our classic streaming expertise to millions of listeners around the world.”

Primephonic will go offline on September 7, with subscribers being offered six months of free use of Apple Music, according to the companies.

“We love and have a deep respect for classical music, and Primephonic has become a favorite with classical music fans,” said Oliver Schusser, vice president of Apple Music.

“Together, we are bringing classic new features to Apple Music, and for the foreseeable future, we will deliver a dedicated classic experience that will truly be the best in the world.”

Apple Music will integrate Primephonic technology into a dedicated classical music app that it plans to launch next year, according to the companies.

“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” Primephonic co-founder and CEO Thomas Steffens said in a joint statement.

“We can bring classical music to the mainstream and connect a new generation of musicians to the next generation of audiences. “

The acquisition comes as the Silicon Valley-based tech giant defends its control of the App Store, which acts as the sole gateway for digital content on its iPhone phones and other devices.



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