Amazon has now released an audio-based app called Amp where users can become radio hosts and select a variety of music to play on their channels.
The limited-access beta version of the app has just been released on the Apple App Store.
Amp is a live audio program that aims to revolutionize radio by allowing users to DJ, play music, and interact with listeners.
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According to Amazon, users will have access to a music collection with “tens of millions” of songs from Universal Music Group, Sony Music Entertainment, Warner Music Group and independent labels.
Creators can also interact with their audience in real time without the need for membership, additional technology, or editing.
Hosts can take live calls and manage who and when they talk. Amp intends to add more features in the future, such as connectivity with Amazon’s Alexa voice service.
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John Ciancutti, Vice President of Amp, said, “Radio has always been about music and culture, but imagine if you invented this medium for the first time today. You would combine what people love with radio: spontaneous conversations, new musical discoveries, diverse personalities and extensive programming, with all that today’s technology has made possible.
“You’d make it possible for anyone with a phone, a voice and a love for music to put on their own show. And that’s exactly what we do. Amp lets you grab the mic and blast the waves We are creating a new version of the radio that will have an infinite number of shows.
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Users who report inappropriate conduct or discussions will be contacted by a team 24 hours a day. Conversations will also be monitored by software, which will flag them if it detects anything that needs further investigation.
Users will be recommended material based on their self-identified interests, the number of likes a program receives, and whether or not they already follow a creator.
Amp will also feature shows from well-known singers and artists, including Pusha T and Tinashe, as well as writers from the music publication. The FADER.
Amp has been compared to other audio apps, such as Clubhouse, as audio apps have boomed in a pandemic and post-pandemic world.
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Check out Amp’s promotional video below.
For more information, visit Amazon’s website here.
Aneesa Ahmed is Mixmag’s digital intern, follow her on Twitter